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The toughest part about being different in the retail world is standing firm on our mission & beliefs! Mass produced & quick shipped items are so easy to get our hands on... but we promise to say no to easy! So that we can say yes, yes to what is best. Yes to finding lines that are fashion forward while being ethically made, sending a positive vibe, or giving back. We do the hard work; finding lines that are ethically made AND still super rad. Let us do the research & educating... you just worry about shopping lines that DO GOOD. We got you! 🙌🏻 + get a FREE ℙ𝕆ℙ while you 𝕊ℍ𝕆ℙ in store!

You Always Get A Free Pop While You Shop

Featured Brands:


Our Lines Meet 1 or More of Our Criterion


We Believe In...

Kind over Cool

Phrases like "sustainable" & "ethical" get thrown around a lot... and we mean A LOT! It can be difficult to cut thru the noise and know what these buzz words really represent and which companies are actually doing it right. Our job isn't to just give you all the cool lines, it's also to ensure no one is sacrificing kindness to our planet and above all else kindness to people in the process! We ✅ the facts!

To Lᴏᴠᴇ Bɪɢ ☆ Lɪᴠᴇ Fʀᴇᴇ we have to drop the chains of comparison & competition and embracing community! We desire to be powered with ᑕOᗰᗰᑌᑎITY on top & the founder on bottom. We believe that true success is giving back (even when it hurts). We deeply desire for you to feel great in your skin, give back, dig your heels into adventure, & get your hands dirty with us!

Community over Competition

To Lᴏᴠᴇ Bɪɢ ☆ Lɪᴠᴇ Fʀᴇᴇ we have to drop the chains of comparison & competition and embracing community! We desire to be powered with ᑕOᗰᗰᑌᑎITY on top & the founder on bottom. We believe that true success is giving back (even when it hurts). We deeply desire for you to feel great in your skin, give back, dig your heels into adventure, & get your hands dirty with us!

Quality over Quantity

Our job is to discover and promote lines that are doing good both globally & locally. We travel & work with lines to see their story in action and ensure that the story told lines up with truth. We come along side artisans in Ecuador, Africa, India, and here locally in the USA not because it's about looking good, but because it's about cultivating good!

  • @theserveshop

DM us your order on IG, venmo us your total, and we'll ship to you!

DM us your order on IG, venmo us your total

and we'll ship to you!


Styling Session Request!

Yes, we do offer styling sessions in store. We'd love to spend some time with you and get you hooked up with some of our amazing lines!





What It Means to Love Big & Live Free

What It Means to

Love Big & Live Free

Life is about stepping out of your comfort zone and getting your hands dirty. It's about not asking for it, but working for it. It's about expressing yourself through hard work and feeling accomplished. It's about doing something for someone who will never be able to repay you. It's about feeling confident in your own skin, it's about making a mark in this beautifully chaotic world. It's about being BRAVE!


I am a firm believer in "the story". The story behind every single person! Not just those who work or shop with SERVE, but those whose stories it was created to impact most. The stories of the local ladies I work with each week, the stories of the women making our products, or the stories we impact with just a smile to a stranger. I believe in "the story". 


Beauty and style are things for all to experience. SERVE works hard to make women from all walks of life feel confident and empowered in their skin. This is why I am so passionate about working hands on with lines that step out of their comfort zone, get their hands dirty, and produce a product that helps to cultivate a better world.


I would like to take this opportunity to encourage you to spend a moment each day inspiring others. Let's help each other step out of our comfort zones, dig our heels in and get our hands dirty. I am asking you to make your mark and it's going to be messy, yet beautiful... BUT don't worry, that's the point. Let's write a story that no one can refuse to be a part of!

What It Means to Love Big & Live Free

Life is about stepping out of your comfort zone and getting your hands dirty. It's about not asking for it, but working for it. It's about expressing yourself through hard work and feeling accomplished. It's about doing something for someone who will never be able to repay you. It's about feeling confident in your own skin, it's about making a mark in this beautifully chaotic world. It's about being BRAVE!


I am a firm believer in "the story". The story behind every single person! Not just those who 

work or shop with SERVE, but those whose stories it was created to impact most. The stories of the local ladies I work 

with each week, the stories of the women making our products, or the stories we impact with just a smile to a stranger. I believe in "the story". 


 Beauty and style are things for all to experience. SERVE works hard to make women from all walks of life feel confident and empowered in their skin. This is why I am so passionate about working hands on with lines that step out of their comfort 

zone, get their hands dirty, and produce a product that helps to cultivate a better world.


I would like to take this opportunity to encourage you to spend a moment each day inspiring others. Let's help each other step out of our comfort zones, dig our heels in and get our hands dirty. I am asking you to make your mark and it's going to be messy, yet beautiful... BUT don't worry, that's the point. Let's write a story that no one can refuse to be a part of!

WE EMBRACE


Everyone is a VIP!

...but sometimes we like to send fun emails to awesome humans


See how SERVE... well, serves!

See how SERVE... serves!

SOUL HOPE

We love to dive in and SERVE!

SERVE PALETAS

We aren't afraid to get our hands dirty (or sticky!)

+ THE LINES WE CARRY

What is fast fashion?

Everything that we try to keep out of SERVE. Fast fashion has a very short product life cycle. This means that factory workers in economically disadvantaged situations work in poor conditions to create items quickly and cheaply. We do not support fast fashion!

What is ethically made?

Ethically made fashion is an approach to the design, sourcing, and manufacturing that maximizes benefits to the people and communities creating the goods.

What is fair trade?

Fair trade is an organized social movement to help producers in developing countries get a fair price for their products. Members of the movement advocate higher social and environmental prices to promote sustainable practices and ethical treatment for the workers and farmers.

Fair Trade .vs. Ethically Made?

They are different but the line can be a bit blurry sometimes. The biggest difference is that fair trade companies focus on the treatment and payment of the people producing your clothing, while ethical companies strive to reduce negative impact on the environment and native cultures.

What is a give back?

A give back is a company that well...gives back! This is usually represented by a percent of profits going towards a specific charity or a buy one give one ratio like we do with our SERVE Paletas.

What is an artisan?

An artisan is a small producer of goods who own their own production and make a living from their trade. Artisans generally work with their hands to create one of a kind items using traditional techniques. The artisans we support around the globe use techniques that they learned through decades of tribal knowledge, passed down within their families and communities.

How do you know for sure something is fair trade?

We ask for proof! We do our research, we ask for documentation or acts, and often we make the journey to witness everything first hand. We dive deep in to confirm all the facts.

Is everything at SERVE fair trade / ethically made?

We wish we were perfect, but in reality we aren't. While we try to make sure that the lines we carry are fair trade or ethically made we do not guarantee that everything is. To error is human & vetting everything 100% takes a lot of research and time. Sometimes companies claim to be fair trade but resell goods from other non fair trade companies, when this is happening we catch on! It also raises red flags for us when a company doesn't supply significant documentation of their practices, when this happens we work one on one to obtain more information or decide to no longer carry that line if there are to many unknown factors.

What does SERVE do in our community?

We are not solely focused on international efforts! We love to carry lines that are proudly Made in the USA, in our state, and in our local communities. Outside of our store walls, we match our paleta sales and disburse our "Give One"s thru various events with organizations in our community. We also love supporting local organizations, such as Rockwall's Meals on Wheels, Girl's Mentoring, and many more.

Why isn't this called Hallie B. anymore?

...really... this is bigger than a humans name! There is not 1 hero in this story, nor should there be. We strive to be powered with ᑕOᗰᗰᑌᑎITY on top & the founder on bottom. So our name evolved into something more applicable to our mission of serving our planet, world, country, state, county, city, community, and people well by doing and cultivating good!

How can I make a purchase?

Currently you can shop with us in store or check us out on Instagram. Just direct message us what you would like, Venmo us your total, and we will ship it to you! 

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Monday - Saturday

10:00AM - 6:00PM CST 

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HOURS

Monday - Saturday

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Everyone is VIP!

...but sometimes we like to send fun emails to awesome humans