THE LINES

MAGNOLIA PEARL

Magnolia Pearl's flagship store is located in the quaint little German town of Fredericksburg, Texas. Located just a few miles out of Fredericksburg off of Hwy. 290 East, they are nestled between Fredericksburg's endless wine vineyards and rolling peach orchards. Magnolia Pearl is more than just a clothing store; from the old German grain barn style building to the coolest souls we have met working inside it. We love their unique pieces, endless style, and we highly recommend you visit to their flagship store.

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VIVA CONSUELA

Viva Consuela is a fashion and lifestyle brand founded in Austin, Texas. Derived from the verb consolar; to console, comfort, to uplift.... their mission is to Make Each Day Ridiculously Awesome!Since their beginning in 2006, 99% of their products have been made by family- owned companies and artisans in Mexico who have a passion for sharing their talents and cultural artistry beyond their home borders. Viva Consuela's 'It's Not About the BagTM' program, celebrates women who impact the world in positive ways through their service, strength, kindness, tenacity and love. Each one of us is uniquely beautiful. Consuela celebrates that! Their Art of the Unmatched design philosophy uses unexpected colors, textures, and patterns, that are purposefully โ€œunmatchedโ€ rather than mismatched as if by mistake; a study of contradictions. They strive to create products that are worthyof each person's story and journey and we love them for that!

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+ THE LINES WE CARRY

HANDLOOM

Apparel and home goods handcrafted with a blend of traditional Turkish culture and the Southern California sun. Handloom is a minimalist lifestyle brand, blending bohemian chic with oriental tradition. Each garment has its own story and hand-loomed by skilled, local artisans in the remote villages of Turkey. Their manifesto is to uphold the hand-looming art form that has been overlooked by mass production and bring it back to a personal, craftsmanship level.

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CRAVE CANDLE CO

Crave Candles began as a hobby in the home of itโ€™s owner, Lori Newell. Lori began sharing her hobby with friends and family as gifts, and as they say, "the rest is history". Today, Lori believes life is best lived with passion. That's why Crave Candles is so passionate about helping make your house a warm and inviting home. They take pride in recycling used bottles from wine and spirits andre-purposing them to create beautiful candle holders. Crave Candles is a family owned business that is all about quality and we are excited to share their collections with you.

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WE EMBRACE

CANDLES BY CAROL

Candles by Carol has been making candles for over 20 years and they hand pour pride into each one. They use only the finest wax and best fragrant oils on the market so that they can deliver the best possible smelling experience to everyone.

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MESA BLUE

It all started in the west Texas town of El Paso when Linsey was a just girl. Her mom took her to thrift stores to buy jewelry, which she would deconstruct and remake. She would later sell her wares at her Dad's neighborhood pub. Now she works full time on her passions right here in Dallas, TX. Your support of Mesa Blue allows us to continue to fuel Linsey's creative soul.

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SOWELL JEWELRY

Sowell Jewelry is a jewelry boutique located in Irvine, California. They offer a tantalizing collection of bohemian and unique tribal jewelry. They specialize in creating unique looks for the free spirited and independent women of the world. Each piece is handmade by their design team and reflects their high standards of quality, creativity and uniqueness. Today, just like the day they opened their doors over 14 years ago, they bring our customers "a little something specialโ€ with their creations and their genuine desire to make you feel beautiful.

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FINCHBERRY

All of Finchberry's soaps are handcrafted in their Northern Florida studio, which is filled with piping bags, baking racks, ovens and dough mixers, and looks as much like a bakery as their soaps do baked goods. Each individual bar contains natural, food grade ingredients, a unique decadent appearance, and a lush gentle lather. In addition, their soaps are gluten-free, vegan-friendly, and made without any harsh chemical preservatives. Their soaps are not just a cleanser, but sensory experience you can savor daily.

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MUSEE

Musee makes handcrafted, natural bath products in Madison County, Mississippi. It is their desire to care for their community and help alleviate poverty by creating jobs through the development of excellent handmade products. They hire women in recovery, individuals with disabilities and people that have not had the opportunities of education. Musee (& SERVE) believes that everyone has value. Musee hopes to create an environment of self dignity where people feel loved and encouraged. A portion of their profits is invested in educating children, providing jobs and creating resources that will inspire change in communities throughout the world.

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PINCH ME

Nancy Rothner, creator of Pinch Me Therapy Dough, is a clinical hypnotherapist who specializes in stress reduction. She has seen first-hand the toll that tension takes on the body and mind, so she embarked on a quest to create a simple, holistic, stress reduction technique that could be used anytime, anywhere. A non-prescription, drug free, 'as-needed' relief supplement that stressed-out souls could use โ€˜in a pinchสผ. Pinch Me Therapy Dough was born. A squishable compound thatสผs designed to channel relief through the senses, naturally. This placating putty was developed using the proven scientific methodology of color and scent as they relate to relaxation-all in the convenience of a portable tin. Think of it as a handy little mood-shifter. The psychological effects of color have been studied extensively as they relate to body and mind. Pinch Me's color palette was professionally designed to calm with each subtle hue. With ten amazing formulas to choose from, you're sure to find one that's just perfect for you.

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MAGIC FAIRY

Kim Sorden, and the simple splendors of Magic Fairy Candles, attest to what happens when a woman journeys fully from a past resplendent with memories of mingling conversations and scents, to a business built by keeping her heart solidly rooted. Every product she offers supports and sustains farmers and artists and friends and community in Colorado and other parts of the country. Her storefront stands on Main Street in Longmont, where people now find themselves wandering in, attracted by an unknown longing for scent memories of their own.

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URBANE COLE

Urbane Cole was created by jewelry designer Nicole Chamberlain of Dallas, TX. Nicole offers statement jewelry from chunky necklaces to vintage jewelry, upcycling, and customization. Her vision is to inspire people to stand out from the crowd and reclaim what makes them exceptional. Originally inspired by her late Grandfather, Bobby George, Nicole's passion for creating jewelry was truly unleashed when she discovered the incomparable Iris Apfel. Like Iris, and every other bold person, each Urbane Cole piece is a unique creation that makes an unforgettable statement!

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VERVERWERKS

VerverWerks was born on the road, inspired by the richness of the South American culture and the beauty of centuries-old artisan crafts. They seek to design products with a modern, versatile application, yet an authentic flair. To do so, they partner with talented artisans across Colombia and Ecuador, the support and well-being of whom are a primary motivation behind their endeavors. VerverWerks leather goods and accessories are designed and handcrafted with the utmost attention to detail, from the first cut to the last stitch. Because they want you to love your VerverWerk as much as we do, each piece undergoes a rigorous quality-control review before making its way into your hands! Browse their authentic collection to find a unique statement piece that's 100% you!

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KnotSoDope

KnotSoDope specializes in modern macrame and woven tapestries handmade for you. They started in St Louis, Missouri and we are happy to have them local to Dallas, Texas now. KnotSoDope pieces are crafted with the utmost attention to detail and are sure to bring a little luxe into any space.

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ZANDRA

Zandra Azariah Cunningham has made it her mission to make products that smell good and keep your skin soft without irritating it. So today you have Zandra, natural bath + body for the educated + empowered girl on the move! Zandra (& SERVE) believe that young ladies should be confident in their own skin and learn what beauty is from the inside out. Zandra's hope is to inspire youth to take action and make things happen for themselves and their communities. They aspire to create natural products that promote healthy skin care regimens and motivate you daily.

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ECLECTIC COLLECTIVE

Eclectic Collective believes in shopping small and for them (& SERVE) that doesn't mean only shopping within a certain border. It means buying and supporting true artisans from around the world, wherever our creative brothers and sisters may live. Eclectic Collective wants to know who is making their goods and who is benefitting from their purchases. Everything you find here from Eclectic Collective supports Fair Trade. We hope you enjoy all of the goodies they have found along the way.

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JUST BLACK DENIM

As makers of handcrafted denim in the USA, Just Black Denim believe that honest quality, good value, and exceptional comfort are all essential in creating the perfect product. Every pair of their jeans are made in Los Angeles, placing Just Black Denim a brand apart from the rest. It is their mission to create a community of inclusivity, and stay dedicated to their goal of local US manufacturing.

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AMNH SKIN CARE

LOOK GOOD, FEEL GOOD! AMHN Skin Care is a woman lead and operated skin care company in Tampa, Florida. Say goodbye to fine lines, dull skin, and dark circles. AMNH stocks a wide variety of products so you can find the best match to make you feel and look good!

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TULA BLUE

Hand crafted by women in Corpus Christi, Texas, Tula Blue jewelry is made from hand spun rope and natural stones. It is waterproof, kid proof, and life proof!

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ABLE

ABLE is an ethical fashion brand that employs and empowers women as a solution to end poverty. They are deeply devoted to quality โ€“ both in the products they make and the quality of life they aim to provide. ABLE invests in, trains, and educates women so they can earn a living, break the cycle of poverty, and thrive. It all started with scarves. While in Ethiopia, ABLE's founders met women coming out of the commercial sex industry who were asking for help finding jobs. They trained the women to make scarves and after selling over 4,000 of them in just 2 months, they knew they were onto something. ABLE has grown from hand-woven scarves to a lifestyle brand with leather bags, clothes, shoes, and jewelry.

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DIFF

DIFF uses premium materials and maintains exceptionally high standards for quality and social responsibility. Designed in their Southern California studio, each pair of frames is hand-cut from a single piece of acetate, making them more comfortable and flexible than lesser quality injection-molded frames. Plus since their opening in 2015, DIFF has donated over 1,500,000 pairs of reading glasses to individuals in need around the world and that's only the beginning of it! Socially conscious and charitable at heart, the DIFF Eyewear family strives to create the perfect pair of sunglasses for you!

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GIGI PIP

Gigi Pip's mission is to build confidence in women and the many hats they wear. In a physical sense, they hope to achieve this mission by putting quality first, refusing to cut corners, and producing the most fashionable, high-quality hats on the market. But in a more symbolic sense - they truly hope their product, service, and the Gigi Pip community will help women build confidence in every aspect of their lives, including all the "hats" they wear. Plus they visit every factory they work with regularly, to ensure their product is quality, that employees are treated fairly, and that the processes in place are on par with standards that they can be proud of.

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COLORS FOR GOOD

Colors For Good bracelets are made responsibly by employing and empowering women from State of Yucatรกn, in Mexico. The women they employ traditionally have very limited access to job opportunities. Wear a Colors For Good bracelet with joy knowing that each bracelet directly improves the quality of life of the women who made it.

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PURA VIDA

Pura Vida Bracelets is a California-based company that sells hand-crafted bracelets. It was founded in 2010 by Griffin Thall and Paul Goodman, who discovered the bracelets while on a vacation in Costa Rica. They partnered with the artisans they met to bring these bracelets back to the states, and they sold fast! A permanent partnership was developed and Pura Vida was born. Since then PV has expand its artisan community to include a family of more than 800 artisans in Costa Rica, El Salvador, India and more, who can count on a steady income and positive work environment thanks to the incredible support of Pura Vida fans.

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4OCEAN

Born on a plastic-covered beach in Bali, Indonesia, 4ocean is a purpose-driven business, founded to help end the ocean plastic crisis. They are committed to the highest sustainability and accountability standards. Plus 4ocean pulls one pound of trash from the ocean and coastlines for every product purchased. 

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LOTUS & LUNA

Lotus and Luna takes pride in creating beautiful accessories with a beautiful message. Each product is hand created by their team of talented female artisans living in villages outside of Chaing Mai, Northern Thailand. Lotus and Luna's mission is to provide fair and consistent employment to each artisan who handcrafts their accessories.

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PONS

Made since 1945 on the Spanish island of Menorca, Pons are ethically made by hand with sustainability and longevity in mind. The raw materials are all sourced in Spain, including the rubber sole (the classic style features a sole made from 10% recycled tires) and the high-quality natural vecchio leatherโ€” which is sourced from ethically raised livestock. Available in 40+ different color ways, Pons are chrome dyed to strict EU REACH standards. The Pons workshop in Ciutadella is owned and operated by the third-generation of the Pons family and employs about a dozen local craftspeople, some who have spent their entire adult lives honing their shoemaking craft.

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Styling Session Request!

Yes, we do offer styling sessions in store. We'd love to spend some time with you and get you hooked up with some of our amazing lines!





See how SERVE... serves!

What is fast fashion?

Everything that we try to keep out of SERVE. Fast fashion has a very short product life cycle. This means that factory workers in economically disadvantaged situations work in poor conditions to create items quickly and cheaply. We do not support fast fashion!

What is ethically made?

Ethically made fashion is an approach to the design, sourcing, and manufacturing that maximizes benefits to the people and communities creating the goods.

What is fair trade?

Fair trade is an organized social movement to help producers in developing countries get a fair price for their products. Members of the movement advocate higher social and environmental prices to promote sustainable practices and ethical treatment for the workers and farmers.

Fair Trade .vs. Ethically Made?

They are different but the line can be a bit blurry sometimes. The biggest difference is that fair trade companies focus on the treatment and payment of the people producing your clothing, while ethical companies strive to reduce negative impact on the environment and native cultures.

What is a give back?

A give back is a company that well...gives back! This is usually represented by a percent of profits going towards a specific charity or a buy one give one ratio like we do with our SERVE Paletas.

What is an artisan?

An artisan is a small producer of goods who own their own production and make a living from their trade. Artisans generally work with their hands to create one of a kind items using traditional techniques. The artisans we support around the globe use techniques that they learned through decades of tribal knowledge, passed down within their families and communities.

How do you know for sure something is fair trade?

We ask for proof! We do our research, we ask for documentation or acts, and often we make the journey to witness everything first hand. We dive deep in to confirm all the facts.

Is everything at SERVE fair trade / ethically made?

We wish we were perfect, but in reality we aren't. While we try to make sure that the lines we carry are fair trade or ethically made we do not guarantee that everything is. To error is human & vetting everything 100% takes a lot of research and time. Sometimes companies claim to be fair trade but resell goods from other non fair trade companies, when this is happening we catch on! It also raises red flags for us when a company doesn't supply significant documentation of their practices, when this happens we work one on one to obtain more information or decide to no longer carry that line if there are to many unknown factors.

What does SERVE do in our community?

We are not solely focused on international efforts! We love to carry lines that are proudly Made in the USA, in our state, and in our local communities. Outside of our store walls, we match our paleta sales and disburse our "Give One"s thru various events with organizations in our community. We also love supporting local organizations, such as Rockwall's Meals on Wheels, Girl's Mentoring, and many more.

Why isn't this called Hallie B. anymore?

...really... this is bigger than a humans name! There is not 1 hero in this story, nor should there be. We strive to be powered with แ‘•Oแ—ฐแ—ฐแ‘Œแ‘ŽITY on top & the founder on bottom. So our name evolved into something more applicable to our mission of serving our planet, world, country, state, county, city, community, and people well by doing and cultivating good!

How can I make a purchase?

Currently you can shop with us in store or check us out on Instagram. Just direct message us what you would like, Venmo us your total, and we will ship it to you! 

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ADDRESS

HOURS

Monday - Saturday

9:00AM - 5:00PM CST 

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You are in advanced mode.

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ADDRESS

HOURS

Monday - Saturday

9:00AM - 5:00PM CST 

CALL US

EMAIL US

MEDIA INQUIRIES